Notable Matter · 2023

Trade Dress Enforcement for a Consumer Products Company

Secured a preliminary injunction protecting a consumer products company's trade dress against a competitor's near-identical packaging.

Represented a consumer products company in obtaining a preliminary injunction against a competitor whose newly launched packaging closely mirrored the client’s established trade dress. The intellectual property group assembled consumer-confusion survey evidence on an expedited timeline to support the injunction motion.

The injunction was granted before the competing product achieved meaningful retail distribution, limiting the client’s market exposure to a narrow launch window.

Prior results do not guarantee a similar outcome. Every matter described here has been anonymized; no real client, party, or company name is used.

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